LinkedIn for business
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LinkedIn for business
Tips for mastering LinkedIn
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XEROX : DU PSS AU SOCIAL SELLING, PLUS DE 40 ANS D’INNOVATION DANS LA VENTE !

XEROX : DU PSS AU SOCIAL SELLING, PLUS DE 40 ANS D’INNOVATION DANS LA VENTE ! | LinkedIn for business | Scoop.it
Dans les années soixante, Xerox révolutionne la vente en créant une méthode basée sur la satisfaction des besoins appelée PSS (Professional Selling Skills). En
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How to Make the Most of LinkedIn's "Social Selling Index" Score

How to Make the Most of LinkedIn's "Social Selling Index" Score | LinkedIn for business | Scoop.it
According to LinkedIn, "Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships."
Brunofridl's insight:

En revanche, s'il vous plait, ne jouez pas à partager votre SSI sur les réseaux sociaux. C'est un indicateur personnel de votre usage de LinkedIn qui vous permet de vous monitorer et de travailler les points à optimiser dans votre usage.

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No Sales Demo

No Sales Demo | LinkedIn for business | Scoop.it
Get used to hearing, "No I don't want to see your sales demo" from buyers that you cold call or email without considering their needs and buyer intent.
Brunofridl's insight:

Pour vendre mieux et plus vite, pour etre un bon vendeur, il faut etre focus sur l'acheteur, votre interlocuteur. Lui appporter de la valeur pour qu'il vous choisisse comme fournisseur.

 

C'est tout l'enjeu du Social Selling. Etre Social pour faire du Selling.

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Social Selling 2016: Top 100 Influencers and Brands

Social Selling 2016: Top 100 Influencers and Brands | LinkedIn for business | Scoop.it
Social selling is the process of developing relationships as part of the sales process, check out the top 100 influencers and brands leading the discussion.
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LinkedIn Etiquette Fails: 4 Mistakes Guaranteed to Make You Look Unprofessional

LinkedIn Etiquette Fails: 4 Mistakes Guaranteed to Make You Look Unprofessional | LinkedIn for business | Scoop.it
How aware are you of bad LinkedIn etiquette? These LinkedIn etiquette mistakes might seem like common sense. Yet, they still happen every day.
Brunofridl's insight:
Avoid endorsing people you haven’t worked with. It keeps everyone professional and honest.
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Infographie : 4 utilisations concrètes du social selling - Swabbl

Infographie : 4 utilisations concrètes du social selling - Swabbl | LinkedIn for business | Scoop.it
Le social selling, tout le monde en parle mais nous avons du mal à utiliser cette forme de prospection. Voici 4 façons d'utiliser le social selling.

Via Marjorie Guénaire
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Marjorie Guénaire's curator insight, April 26, 10:42 AM
4 façons d'utiliser le social selling ou plutôt 4 leviers du social selling : recherche de contacts, analyse de discussions sur les réseaux, participez aux conversations en ligne, organiser une vraie rencontre. 
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5 Ways to Boost Your Sales Career With Social Selling

5 Ways to Boost Your Sales Career With Social Selling | LinkedIn for business | Scoop.it
Social selling can make a huge difference in your sales results and could impact your career more than you imagined.
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Quel type de “social seller” être vous ?

Quel type de “social seller” être vous ? | LinkedIn for business | Scoop.it
Selon le nouveau rapport du cabinet de recherche Forrester, chaque équipe commerciale B2B pourrait disposer de 4 profils de “commerciaux sociaux” : La célébrité, l’expert, le novice social et
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30 Conversation Starters That’ll Make Social Selling Insanely Easy

30 Conversation Starters That’ll Make Social Selling Insanely Easy | LinkedIn for business | Scoop.it
Social selling sounds great in theory, but knowing what to say to buyers can be tough. Enter these 30 plug-and-play conversation starters.
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Quantité vs. qualité, faut-il choisir sur LinkedIn ?

Découvrez pourquoi il n'est nécessaire de choisir entre qualité et quantité pour développer votre réseau sur LinkedIn.
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5 Ways to Make Social Media a Mindset, Not a Tool

5 Ways to Make Social Media a Mindset, Not a Tool | LinkedIn for business | Scoop.it
Strategist and author Erica Dhawan shares 5 ways to shift your mindset to achieve social media success.
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Why LinkedIn Will Make You Hate Microsoft Word

Why LinkedIn Will Make You Hate Microsoft Word | LinkedIn for business | Scoop.it
The two companies envision a world where someone’s always bothering you while you’re writing.

Via malek
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malek's curator insight, June 19, 6:12 AM

You're working in Word, why would you welcome the intrusion of even a close friend, let alone a bot telling me about a stranger pulled from LinkedIn’s database.

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LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams

LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams | LinkedIn for business | Scoop.it
I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator.
Brunofridl's insight:
Le bon ordre : 1-mes collaborateurs et ma stratégie2-la traduction en objectifs3-les besoins en formation de mes collaborateurs4-les outils
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60+ LinkedIn Profile Tips for Marketers

60+ LinkedIn Profile Tips for Marketers | LinkedIn for business | Scoop.it
Are your LinkedIn profile views flat-lining? Here’s what you need to do to make it better and get yourself found – Content Marketing Institute
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3 Steps To an Effective LinkedIn Relationship Building Strategy

3 Steps To an Effective LinkedIn Relationship Building Strategy | LinkedIn for business | Scoop.it
It’s not enough to have a LinkedIn profile and hope the leads will come to you. Implement these 3 steps for an effective relationship building strategy.
Brunofridl's insight:

Si vous limitez votre action à une simple présence sur LinkedIn, vous perdez l'essentiel de la valeur ajoutée que vous permet le réseau.

 

Dans cet article, des actions concretes à mettre en place et des routines interessantes pour developper des conversations business 

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Why It Pays to Look Likable in Your LinkedIn Photo (And How to Do It) - Profiled

Why It Pays to Look Likable in Your LinkedIn Photo (And How to Do It) - Profiled | LinkedIn for business | Scoop.it
Many people underestimate the importance of looking likable on LinkedIn (i.e. friendl
Brunofridl's insight:

Pour la photo de votre profil LinkedIn, pensez à etre "likable"

De bons conseils dans cet article.

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Social Selling Tips of the Week: The Psychology Behind Social Selling

Social Selling Tips of the Week: The Psychology Behind Social Selling | LinkedIn for business | Scoop.it
At its heart, social selling is about people. Social sellers connect with prospects, clients, and contacts by sharing meaningful insights and personalized solutions. But how well do you actually know your audience—or what really drives them?

The power of social selling isn’t just that it creates more business opportunities—although that’s true. No, the real power of social selling is its ability to reach beyond the cold call and sales pitch to reach individuals on a personal level. And today’s top performers know exactly how to connect with people.

This week’s top social selling tips are about reimagining and reconnecting with the people behind the prospects. Let’s dive in.
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4 Highly Effective LinkedIn Summary Templates for Sales Reps

4 Highly Effective LinkedIn Summary Templates for Sales Reps | LinkedIn for business | Scoop.it
Use these four LinkedIn summary templates to capture prospects' attention.
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How SAP Scales Social Selling - Social Business Engine Podcast

How SAP Scales Social Selling - Social Business Engine Podcast | LinkedIn for business | Scoop.it
Kirsten Boileau, Director of Digital Innovations at SAP is leading the charge to take social selling to the next level for SAP sales professionals.
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Les commerciaux vont-ils tuer LinkedIn ?

Les commerciaux vont-ils tuer LinkedIn ? | LinkedIn for business | Scoop.it
Les commerciaux n'aiment pas prospecter. Par commerciaux, j'entends tous ceux qui ont un rôle commercial que ce soit des commerciaux salariés ou des indépendants qui ont, de fait, un rôle commercial pour se faire connaître.
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Microsoft rachète LinkedIn : des leçons et des interrogations

Microsoft rachète LinkedIn : des leçons et des interrogations | LinkedIn for business | Scoop.it
Le rachat de LinkedIn par Microsoft questionne quand à une possible diversification stratégique et interroge quand à la confidentialité des données.
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Why You Should Never Start a Sales Follow Up Email With "I Haven't Heard Back From You"

Why You Should Never Start a Sales Follow Up Email With "I Haven't Heard Back From You" | LinkedIn for business | Scoop.it
Does guilt in sales actually work? Find out.
Brunofridl's insight:

Il vaut mieux produire l'effet "si je ne le fais pas, qu'est ce que je perds ?" plutot que provoquer un sentiment de gêne lié à une non réponse.

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Microsoft + LinkedIn - Le mariage des données et des services

Microsoft + LinkedIn - Le mariage des données et des services | LinkedIn for business | Scoop.it
LinkedIn, c'est une mine d'or en termes de données. Mais c'est aussi des services aux entreprises. En combinant ces actifs à se
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How to write a great LinkedIn profile [video tutorial]

How to write a great LinkedIn profile [video tutorial] | LinkedIn for business | Scoop.it
The three most important areas to focus on to create great LinkedIn profile and what you need to do to ensure they are client focused & search optimized.
Brunofridl's insight:

Les 3 points essentiels de votre profil :

- Votre accroche qui doit etre la promesse que vous proposez à vos clients

- Votre résumé (votre elevator pitch) : quels problemes de vos clients vous résolvez !

- Votre experience actuelle qui vous permet de resoudre les problemes de vos clients !

 

Et oui, votre profil LinkedIn ne doit pas parler de vous, il doit parler à vos clients

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