Le contenu est devenu maître dans les stratégies d'inbound marketing. Dans ce contexte, pourrait-il exister meilleur contributeur que celui qui répond quotidiennement aux questions des clients et prospects ?
New vs. Old: Why social selling is so much more effective and civilized than the cold call by Steve Dunlap, Founder, Stratym Consulting Consider how you feel when having something “sold” to you versus the excitement of discovering something new, something truly valuable. The difference is dramatic,
LinkedIn is an extremely powerful business tool for today's professional.
But it's just a tool.
If you want a magical pixie-dust social media platform that generates business opportunities for you while you get on with more important business matters, LinkedIn ain't it. My dad, Clive, was a carpenter for all of his working life. I did a little bit of woodwork at school almost 40 years ago. Take Clive and I to a hardware store. Buy us both some timber, a saw, a plane, a chisel, etc., and ask us both to make a table. Who do you think would craft the finest one? I'll give you a clue: Not me!
One of the key tenets of social selling is using social media as a tool to find prospects and convert them to customers. In this regard, it’s every marketer’s goal to become adept at managing social media.
The problem for both new and experienced marketers is that they sometimes spend a
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.