LinkedIn for business and Social Selling
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LinkedIn for business and Social Selling
Pour maitriser LinkedIn et appliquer la démarche et l'état d'esprit derrière le mot Social Selling
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30 Social Selling Triggers for LinkedIn Success - eClincher

30 Social Selling Triggers for LinkedIn Success - eClincher | LinkedIn for business and Social Selling | Scoop.it
  Are you a business that wants to master the art of social selling? The best advice we can give you is this: if you want to generate a lot of social selling bites, you have to throw in your lure where the fish are actually swimming.   LinkedIn’s large number of business peers make …
Brunofridl's insight:

Je ne dis pas que les 30 propositions sont utiles et judicieuses. En revanche, en fonction des situations, des besoins, de la maturité de chacun, de l'usage de LinkedIn, elles sont toutes intéressantes selon le contexte et j'insiste sur ce point qui doit permettre à chacun de se faire son apprentissage du réseau.

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Why You Should Spend 80 Percent of Your Time on LinkedIn

Why You Should Spend 80 Percent of Your Time on LinkedIn | LinkedIn for business and Social Selling | Scoop.it
LinkedIn recently revealed some eye-opening stats about the immense amount of B2B traffic and sales leads it's generating online.
Brunofridl's insight:

Un article intéressant pour comprendre qu'il faut investir du temps sur LinkedIn versus passer du temps sur les réseaux sociaux.

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7 Ways to Boost Your Company’s LinkedIn Presence (Without Paid Ads)

7 Ways to Boost Your Company’s LinkedIn Presence (Without Paid Ads) | LinkedIn for business and Social Selling | Scoop.it
LinkedIn has provided some new tips on how to boost your brand presence on the platform.
Brunofridl's insight:

La question reste de savoir s'il faut absolument avoir une page entreprise sur LinkedIn ou s'il ne vaut pas mieux s'appuyer sur ses collaborateurs pour avoir une présence vraiment utile sur LinkedIn.

 

Avoir une page entreprise ne suffit pas. Il faut communiquer pour la faire connaitre. C'est en "doublon" avec le travail pour faire connaitre son site.

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What’s Coming Next for LinkedIn – and How Will Microsoft Play a Part?

What’s Coming Next for LinkedIn – and How Will Microsoft Play a Part? | LinkedIn for business and Social Selling | Scoop.it
LinkedIn has outlined some of their coming projects, and how their partnership with Microsoft will help them evolve the platform. 
Brunofridl's insight:

Quelques infos sur le futur de LinkedIn. 

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Social Selling Tips for Sharing Your Message on LinkedIn

Social Selling Tips for Sharing Your Message on LinkedIn | LinkedIn for business and Social Selling | Scoop.it
Knowing why and how to share updates on LinkedIn is important in your social selling strategy. Check out these four tips.
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LinkedIn Changes: What Marketers Need to Know : Social Media Examiner

LinkedIn Changes: What Marketers Need to Know : Social Media Examiner | LinkedIn for business and Social Selling | Scoop.it
Do you have the new LinkedIn experience? Wondering what's changed? Discover how to navigate the new LinkedIn and where to find what you need.
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New (LinkedIn) Interface, Old Lessons: Why Top Sales Teams Manage Change

New (LinkedIn) Interface, Old Lessons: Why Top Sales Teams Manage Change | LinkedIn for business and Social Selling | Scoop.it
Just like with any company, LinkedIn as a product must continue to evolve. I’m more concerned with the lessons LinkedIn’s evolution can teach sales managers.
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How to Include All Employees in Your Social Media Marketing : Social Media Examiner

How to Include All Employees in Your Social Media Marketing : Social Media Examiner | LinkedIn for business and Social Selling | Scoop.it
Want to expand your business's reach on social media? Discover how to involve your entire staff in your social media marketing.
Brunofridl's insight:

La première question à se poser : "est ce que je traite mes collaborateurs aussi bien que mes clients ?"

Si la reponse est oui, alors vous pouvez envisager de mettre en lace une démarche d'Employee Advocacy. 

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Social selling: What it is, and what it definitely isn't

Social selling: What it is, and what it definitely isn't | LinkedIn for business and Social Selling | Scoop.it
When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.
Brunofridl's insight:

Le social Selling en 3 punchline :
- a customer-centric way of reimaginig sales
- best way to align sales and marketing
- assessable strategy

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Social selling : comment transformer les commerciaux en nouveau levier marketing ?

Social selling : comment transformer les commerciaux en nouveau levier marketing ? | LinkedIn for business and Social Selling | Scoop.it
Le contenu est devenu maître dans les stratégies d'inbound marketing. Dans ce contexte, pourrait-il exister meilleur contributeur que celui qui répond quotidiennement aux questions des clients et prospects ?
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8 Things to Avoid in Your LinkedIn Profile Photo [Infographic]

8 Things to Avoid in Your LinkedIn Profile Photo [Infographic] | LinkedIn for business and Social Selling | Scoop.it
Brunofridl's insight:

Attention à bien travailler votre photo. L'objectif n'est pas qu'elle vous plaise et que vous trouviez beau / belle.

 

L'unique objectif de la photo de votre profil sur LinkedIn est qu'elle fasse le job ! C'est à dire qu'elle donne envie de vous contacter. 

 

Votre photo dit elle de vous que vous etes compétent, intéressant et que vous dégagez de l'influence ?

Ne riglolez pas sur ces aspects et allez jeter votre photo sur photofeeler.com.

 

Avec votre photo, c'est souvent la première impression que vous faites. Autant qu'elle soit positive poru vous. 

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The Business Benefits of a LinkedIn Company Page [Infographic]

The Business Benefits of a LinkedIn Company Page [Infographic] | LinkedIn for business and Social Selling | Scoop.it
A LinkedIn company page can be an incredible resource, but many businesses fail to understand why it's so important to the overall digital marketing strategy. 
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10 Surprising Stats You Didn’t Know about Marketing on LinkedIn

10 Surprising Stats You Didn’t Know about Marketing on LinkedIn | LinkedIn for business and Social Selling | Scoop.it
Did you know 46% of social media traffic to company sites comes from
LinkedIn? Learn eye-opening statistics about LinkedIn Marketing with our
new infographic.
Brunofridl's insight:

Des stats très intéressantes partagées par LinkedIn

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Seriously? The 7 "Worst Practices" in Social Selling

Seriously? The 7 "Worst Practices" in Social Selling | LinkedIn for business and Social Selling | Scoop.it
We work with thousands of salespeople and sales leaders. That means we
see a lot of online engagement – as well as a lot of online
disengagement. Below, you’ll find a list of the most common, and
egregious, mistakes we’ve seen salespeople make when trying to leverage
interactive media platforms like LinkedIn and Twitter on behalf of their
businesses. Read the list. Study it closely. Make sure you don’t repeat
these seven mistakes!
Brunofridl's insight:

Des évidences qui sont bonnes à rappeler sur votre photo, la mise à jour de votre profil, le manque de publication et la publication de contenu uniquement promotionnel, les demandes de connexions non personnalisées, le manque de conversation, oublier d'interagir avec votre réseau,

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12 Stats That Prove You Need To Start Social Selling [Infographic]

12 Stats That Prove You Need To Start Social Selling [Infographic] | LinkedIn for business and Social Selling | Scoop.it

Numbers don’t lie, and it has become well documented that social selling and social media marketing is the new wave and new generation of marketing tactics in the world of business and commerce. If you are having trouble or need some tips, check out the 12 guidelines we have provided below to help you on your social selling journey.

Brunofridl's insight:

De bonnes stats pour découvrir et comprendre les nouveaux enjeux des relations professionnelles à l'ère des outils digitaux. La vente et les achats empruntent des chemins différents.

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How to Choose the Right People for an Employee Advocacy Pilot

How to Choose the Right People for an Employee Advocacy Pilot | LinkedIn for business and Social Selling | Scoop.it
Whether your priority is to engage a specific department or pave the way for a global deployment, here are the best ideas for an employee advocacy pilot.
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LinkedIn réintroduit la recherche avancée en gratuit !! - Link Humans

LinkedIn réintroduit la recherche avancée en gratuit !! - Link Humans | LinkedIn for business and Social Selling | Scoop.it
LinkedIn a entendu les appels et les protestations des utilisateurs après le déploiement de sa nouvelle version (le « nouveau LinkedIn » est en phase de déploiement en France). Ils ont réintroduit la recherche avancée et les opérateurs booléens en format gratuit, même si c’est moins simple !! Les recruteurs vont donc pouvoir utiliser LinkedIn gratuitement si …
Brunofridl's insight:
Pour reprendre la main sur la recherche avec un compte LinkedIn gratuit
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7-Step Checklist to Refresh Your LinkedIn Profile : Social Media Examiner

7-Step Checklist to Refresh Your LinkedIn Profile : Social Media Examiner | LinkedIn for business and Social Selling | Scoop.it
Wondering if your LinkedIn profile is up to date? Discover seven easy ways to review, assess, and refresh your LinkedIn presence.
Brunofridl's insight:

Préparez votre rentrée 2017 avec un profil revu et actualisé.

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How to Look Confident in Photos - Profiled

How to Look Confident in Photos - Profiled | LinkedIn for business and Social Selling | Scoop.it
Confidence is attractive. But it can be difficult to look confident i
Brunofridl's insight:

La photo de votre profil LinkedIn : premier contact visuel. D'apres vous, bonne ou mauvaise la première impression que vous laissez ?

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How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It

How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It | LinkedIn for business and Social Selling | Scoop.it
You’ve been thinking about writing an article on a major trend taking place in your industry, but how do you make sure that it’s engaging and reaches your target audience?
Brunofridl's insight:
Désormais, vous savez si vous êtes pertinent pour votre audience
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16 Smart Inside Sales Trends In 2016 [Infographic]

16 Smart Inside Sales Trends In 2016 [Infographic] | LinkedIn for business and Social Selling | Scoop.it
Selling effectively entails keeping up with industry updates and trends. In this post, we’ll be examining the smartest sales trends to emerge in 2016. Many of these will still be applicable in the years to come and will revolutionize the sales landscape.
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3 Realities CEOs Must Accept to Succeed in the New Era of Sales » CEOWORLD magazine

3 Realities CEOs Must Accept to Succeed in the New Era of Sales » CEOWORLD magazine | LinkedIn for business and Social Selling | Scoop.it
“What keeps you up at night?” If you are like most CEOs, you want to know how to grow your business by getting new customers.
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Les compétences LinkedIn les plus prisées en 2016 en France et dans le monde - Blog du Modérateur

Les compétences LinkedIn les plus prisées en 2016 en France et dans le monde - Blog du Modérateur | LinkedIn for business and Social Selling | Scoop.it
Avec sa base de données internationales, et les nombreux métiers représentés, LinkedIn est un excellent baromètre des compétences qui ont la cote.
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Accorhotels and Linkedin launch new app service - Business Traveller – The leading magazine for frequent flyers

Accorhotels and Linkedin launch new app service - Business Traveller – The leading magazine for frequent flyers | LinkedIn for business and Social Selling | Scoop.it
The new Business Check powered by Linkedin is designed to help business travellers find people in their professional network while on the move
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