LinkedIn for business and Social Selling
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LinkedIn for business and Social Selling
Pour maitriser LinkedIn et appliquer la démarche et l'état d'esprit derrière le mot Social Selling
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LinkedIn filtre vos nouveaux contenus pour vos abonnés… sans vous prévenir!

LinkedIn filtre vos nouveaux contenus pour vos abonnés… sans vous prévenir! | LinkedIn for business and Social Selling | Scoop.it
Down The Rabbit Hole That Is LinkedIn Notifications For
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Social Selling and Employee Advocacy with Mario Martinez Jr.

Social Selling and Employee Advocacy with Mario Martinez Jr. | LinkedIn for business and Social Selling | Scoop.it
What is social selling? How can companies leverage social media to drive brand awareness? Mario Martinez Jr. answers these questions on the Smarp blog.
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10 Social Selling Time Management Tips

10 Social Selling Time Management Tips | LinkedIn for business and Social Selling | Scoop.it
One of the most important keys to sales success is social selling time management. Here are 10 tips to help you manage time better.
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Social Selling: How to Reach the Digital Buyer

Social Selling: How to Reach the Digital Buyer | LinkedIn for business and Social Selling | Scoop.it
Social selling is being used more and more, yet it’s still misunderstood. Learn the what, why and how in this article.
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B2B : Le social selling bouscule la vente

B2B : Le social selling bouscule la vente | LinkedIn for business and Social Selling | Scoop.it
Le social selling est un moyen supplémentaire d’entrer en contact et de pérenniser une relation avec des prospects et des clients, à combiner avec les autres approches commerciales
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LinkedIn Profile Tips: 9 Ways to Keep Your Profile Fresh

LinkedIn Profile Tips: 9 Ways to Keep Your Profile Fresh | LinkedIn for business and Social Selling | Scoop.it
You wouldn’t send an outdated resume to a potential employer—so why let your LinkedIn profile wither away with old information?
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What's the Fastest Way to Attract Others to You? Do Any of These 8 Things

These are sure-fire ways to build your professional relationships and increase your tribe fast.
Brunofridl's insight:

Le point à retenir : etre un giver, pas un tarer !

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A Primer on B2B Social Selling with LinkedIn - Part 2

A Primer on B2B Social Selling with LinkedIn - Part 2 | LinkedIn for business and Social Selling | Scoop.it
Here's part 2 of the primer to B2B social selling with LinkedIn. Learn more about how you can use LinkedIn to propel your social selling career forward.
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7 Ways to Sell More Products Using Social Selling

7 Ways to Sell More Products Using Social Selling | LinkedIn for business and Social Selling | Scoop.it
Looking to sell more (who isn't)? Social selling is the answer, and these tricks will get you there. Reach a wider audience and convert more here.
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LinkedIn steps closer to CRM as it gives Sales Navigator an enterprise boost

LinkedIn steps closer to CRM as it gives Sales Navigator an enterprise boost | LinkedIn for business and Social Selling | Scoop.it
LinkedIn, the social network for the working world that is now owned by Microsoft, is quietly adding more features to fill out some of its bigger ambitions to..
Brunofridl's insight:

On se rapproche de plus en plus d'un outil CRM.

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Social Selling: 19 Steps To Social Selling On LinkedIn

Social Selling: 19 Steps To Social Selling On LinkedIn | LinkedIn for business and Social Selling | Scoop.it
Have you wondered where the ROI truly is with social media marketing? Learn the 19 steps to social selling in this detailed how-to guide.
Brunofridl's insight:

Votre roadmap pour etre humain sur LinkedIn et developper un comportement gagnant (d'abord pour vos interlocuteurs et donc pour vous - et pas dans le sens inverse)

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Social Selling is Impossible Without Big Data | CustomerThink

Social Selling is Impossible Without Big Data | CustomerThink | LinkedIn for business and Social Selling | Scoop.it

Social selling is a new concept that has been proven to be tremendously effective. According to the 2014 Sales Benchmark Index, social sellers outperform other marketers by 66%.

However, your social selling strategy must be executed properly to get results. In 2017, social selling campaigns rely heavily on big data.

Brunofridl's insight:

Interessante réflexion. Le challenge, c'est de rendre accessible cette intelligence numérique pour l'exploiter judicieusement.

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How to Better Track and Improve Results from Your Linkedin Company Page | Databox

How to Better Track and Improve Results from Your Linkedin Company Page | Databox | LinkedIn for business and Social Selling | Scoop.it
LinkedIn is one of the best places to market a business. Marketers overlook the obvious opportunity to track and improve results from their Company Page.
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GPL's curator insight, March 10, 6:12 AM
Nouvelle interface LinkedIn : des évolutions majeures pour le social selling

Quelques mois après son rachat par Microsoft, LinkedIn déploie progressivement auprès de ses utilisateurs sa nouvelle interface bureau. Certains d’entre vous y accèdent déjà ; pour les autres, ce sera dans les prochaines semaines.

Au-delà des changements cosmétiques qui en font une interface au design plus épuré et à l’ergonomie plus agréable, la disparition de nombreuses fonctionnalités constitue plutôt une mauvaise nouvelle pour tous ceux, et ils sont nombreux, qui utilisent la version gratuite pour faire de la prospection commerciale avec la démarche du social selling.

En effet, dans cette nouvelle interface, LinkedIn retire de nombreuses fonctionnalités, auparavant gratuites, pour pousser les utilisateurs les plus actifs vers la version payante Sales Navigator.

D'ou l' utilité de recourir à des agences digitales pour vous aider dans le social selling

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6 Steps to Social Selling with Gabe Villamizar - Sweet Fish Media | A Podcast Agency for B2B Brands

6 Steps to Social Selling with Gabe Villamizar - Sweet Fish Media | A Podcast Agency for B2B Brands | LinkedIn for business and Social Selling | Scoop.it
Here is a 6-step process on how to create a winning social selling process and measure how successful it is.
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7 Research-Backed Reasons Why You Need To Start Social Selling Today - LeadSift

7 Research-Backed Reasons Why You Need To Start Social Selling Today - LeadSift | LinkedIn for business and Social Selling | Scoop.it
If you or anyone on your sales team is on the fence about leveraging social media as part of their tactics, it’s time to knock them off. Social selling is
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Le guide complet de la publicité sur LinkedIn

Le guide complet de la publicité sur LinkedIn | LinkedIn for business and Social Selling | Scoop.it
We're excited to announce the launch of programmatic buying as a way to access LinkedIn Display Ads. Our goal with programmatic buying is to give our customers more flexibility in how they work with us, and expand the ways we can partner to meet their marketing goals. Here's how it works.
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3 LinkedIn Sales Navigator Features to Improve Social Selling

3 LinkedIn Sales Navigator Features to Improve Social Selling | LinkedIn for business and Social Selling | Scoop.it
Learn how LinkedIn Sales Navigator features like lead recommendation and inMail messaging improve social selling.
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3 Social KPIs to Guide Your Team to Social Selling Success

3 Social KPIs to Guide Your Team to Social Selling Success | LinkedIn for business and Social Selling | Scoop.it
Sales leaders know that metrics matter, but even the best managers often overlook a crucial part of their teams’ collective success: choosing key performance indicators (KPIs) that actually tell them something useful.
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The 6 Sins of B2B Social Selling

The 6 Sins of B2B Social Selling | LinkedIn for business and Social Selling | Scoop.it
1. Narcissism and selfishness: Let your content attract people without you pushing or selling. Be a person of goodwill who generously promotes others
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The Top 12 LinkedIn Tools for Boosting Sales

The Top 12 LinkedIn Tools for Boosting Sales | LinkedIn for business and Social Selling | Scoop.it
Did you know that LinkedIn has more than 433 million members? How about the fact that these members live and work in more than 200 countries? As the world’s largest professional media marketing network, it’s the go-to service for anyone who wants to connect with prospects under a range of job titles from coworkers to …
Brunofridl's insight:

Il va de soit qu'avant d'utiliser tous ces outils, vous êtes au top dans l'usage de LinkedIn avec un profil parfait :)

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These 10 Stats Just Beg You to Become a Social Seller

These 10 Stats Just Beg You to Become a Social Seller | LinkedIn for business and Social Selling | Scoop.it
Every sales rep knows that numbers speak louder than words. In this post, we share some pretty compelling numbers that should convince you social selling is a must. We also sprinkled in a few tips on how to use social selling to your advantage. Read on for 10 stats (plus one bonus stat) that should get you fired up about social selling.
Brunofridl's insight:
Utile pour le commercial comme pour les directions qui doivent entrer dans le nouveau terrain de jeux des relations business digitales. Des chiffres pour confirmer ou convaincre d'y aller.
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LinkedIn Publishing Trends Every Marketer Must Know

LinkedIn Publishing Trends Every Marketer Must Know | LinkedIn for business and Social Selling | Scoop.it
Learn the trends in B2B publishing and sharing on LinkedIn discovered in five-year analysis – Content Marketing Institute
Brunofridl's insight:

Très bonne analyse sur les bonnes pratiques à déployer sur LinkedIn.

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Cold-Calling vs. Social Selling -- Which Strategy Wins? [Infographic]

Cold-Calling vs. Social Selling -- Which Strategy Wins? [Infographic] | LinkedIn for business and Social Selling | Scoop.it
See how these two wildly different strategies stack up.
Brunofridl's insight:

une infographie qui compare le cold-calling versus le Social Selling. Pourquoi tant de haine ? Le Social Selling, c'est un état d'esprit. Le Cold Calling, c'est un moyen. Donc pas comparable à mon humble avis.

 

Le Social Selling va me permettre de recueillir des signaux faibles laissés sur la toile par mes interlocuteurs pour me donner l'occasion de les contacter avec des éléments de langage et des sujets de conversations centrés sur leurs besoins. Du cold calling intelligent.

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How today's top social sales pros use tech tools

How today's top social sales pros use tech tools | LinkedIn for business and Social Selling | Scoop.it
Social media is one of the most powerful channels for driving customer acquisition, but its uses are evolving.
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